Fuel Rush
PuzzleColour-routing puzzle — solve the grid, match the fuel.
Symbiotix is an emerging games studio building highly engaging titles, starting on mobile and scaling toward console publishing. Mobile is where we prove the craft and the core loop; console is where we take it next. Five free-to-play titles are already live on both stores through an AI-assisted production pipeline. Figures marked live are pulled from Google Analytics and refresh hourly.
5of 8 funding objectives met
$30,000The Ask — bootstrapped to date, now opening a seed round
Active players20,581last 28 days
New players12,017in window
Week-1 retention8.1%target 15%
App revenue · 28d$135ads $17 · IAP $118 (₹12,920)
Live titles5iOS + Android
Open asks$30,0003 UA tests · $10,000 each
Daily active players
live · last 28 days
20,581 active players in the window · peak 1,606 on 21 Sep · 671 on 24 Sep (partial)
Growth & engagement
live · last 28 days
New players · daily
12,017 new players in the window · peak 848 on 13 Sep
Daily sessions
21,315 sessions in the window · 1.04 per player
Monthly active users · by title
28-day active
Average play time · by title
engagement ÷ player, 28d
Portfolio average 2m 35s per player.
The portfolio
store-verified, Sep 2026
Subfloat
ArcadeUnderwater survival arcade — how deep can you go?
Satisfall
Casual · ASMRSatisfying physics drops built for short, repeatable sessions.
Home Gadget Master
SimulationGadget roleplay sim.
Balls Brawl
Racing · ArcadeFast arcade multiplayer runs.
Read this first
what the data does and does not yet prove
- The build works. The reach does not yet. Five games shipped on two platforms through one pipeline. The constraint is audience, not production capability — which is precisely what the open asks fund.
- Retention is the binding constraint. Week-1 sits at 8.1% against a 15–25% genre benchmark. Until it moves, paid acquisition compounds nothing. Fixing it is Phase 1 on the roadmap, not a later problem.
- Monetization is live but pre-scale. GA4 shows ~$135 in app revenue (in-app ads + IAP) across the last 28 days, mostly organic. Revenue isn't the story yet — retention and CPI from the UA tests now running are.
Milestones
-
Ship a multi-title portfolio
Live on both the App Store and Google Play
Done 5 titles · 3 instrumented -
Instrument every live title
GA4 telemetry, one credential, automated pull
Done 6 streams · refreshed every 6h -
Reach 10,000 monthly actives
Scale to a seed-credible base
Done 20,581 / 10,000 (206%) -
Week-1 retention ≥ 15%
The number seed investors underwrite
Gap 8.1% now -
Stickiness ≥ 20%
Proves the loop pulls players back
Gap 6.6% now -
Trustworthy monetization data
Reconcile GA4 revenue against store payouts
Verify iOS IAP to reconcile -
iOS at ≥ 20% of players
De-risk single-platform dependency
Gap 1.0% · 163 players -
Diversify geography
No market above 50% of players
On track India is 47%
By title and platform
16,451 Android · 163 iOS players
| Title | Active | New | Sessions | Engaged | Time / player |
|---|---|---|---|---|---|
| Subfloat Ocean Cave AdventureAndroid | 9,995 | 7,054 | 10,554 | 62% | 1m 42s |
| Fuel RushAndroid | 5,809 | 4,137 | 7,674 | 57% | 5m 33s |
| SatisfallAndroid | 729 | 671 | 1,216 | 82% | 2m 20s |
| Fuel RushiOS | 76 | 74 | 222 | 94% | 23m 18s |
| Subfloat Ocean Cave AdventureiOS | 76 | 70 | 159 | 89% | 6m 52s |
| SatisfalliOS | 11 | 11 | 35 | 94% | 8m 52s |
Markets
top by players
Acquisition
first-touch source
Retention by cohort week
share of a signup cohort still playing
Fundraise plan
The road to a seed round
Five live free-to-play games and a working publishing pipeline are the foundation. Seed investors fund proven unit economics that scale — so this plan turns a live portfolio into a data-backed story over roughly nine months.
-
✓Today Done
Foundation in place
A shipping studio, not a slide. Five live games across genres, published on both stores through a repeatable AI-assisted pipeline.
- 5 titles live
- Cross-platform builds
- ASO pipeline (Subfloat #2 IN)
- Social distribution engine
Gate You can conceive, build, publish and rank a mobile game — repeatably.
-
1Month 0–2 Active
Measure everything
You cannot raise on installs alone — investors buy retention and monetization. Instrument the portfolio and pick a hero title.
- Analytics + attribution SDK
- Live KPI dashboard
- Cohort retention curves
- ARPDAU / ad + IAP split
- Choose 1–2 hero titles
Gate Clean, trustworthy metrics for every live game and a chosen hero to scale.
-
2Month 2–5 Next
Prove the unit economics
The core of a seed gaming pitch: show that a dollar of user acquisition returns more than a dollar. Run controlled UA on the hero title.
- Paid UA test, small and measured
- LTV > CPI on hero title
- Benchmark D1 / D7 / D30
- Payback window modelled
- Cross-promo funnel data
Gate At least one title with LTV : CPI > 1 and retention at casual benchmarks.
-
3Month 4–6 Later
Package the raise
Turn the data into an investable story. Deck, model and data room ready before the first meeting, so momentum never stalls on paperwork.
- Pitch deck (10–12 slides)
- 3-year financial model
- Data room + cap table
- Roadmap of new titles
- Clear use-of-funds and ask
Gate A data room a partner can diligence in a day.
-
4Month 6–9 Later
Run the round
Run the raise as a process, not a wait. Batch outreach to gaming-focused seed funds and operator angels, create tension, close on a lead.
- Warm-intro target list
- Partner meetings in parallel
- Secure a lead investor
- Term sheet → SAFE or priced round
- Close and deploy into UA
Gate Signed term sheet and funds wired against the milestone plan.
Target metrics before pitching
casual benchmarks vs. live measurement
| Metric | Seed-ready target | Live now | Status |
|---|---|---|---|
| D1 retention | ≥ 40% | 12.5% | Gap |
| Week-1 retention | ≥ 15% | 8.1% | Gap |
| D30 retention | ≥ 5% | — | Not measured |
| Stickiness (DAU/MAU) | ≥ 20% | 6.6% | Gap |
| LTV : CPI | > 1.0 (aim 1.3+) | — | Not measured |
| CPI payback | < 3–6 months | — | Not measured |
D1, D30, week-1 and stickiness come from GA4 cohorts and are live. D30 needs a cohort at least 30 days old — it fills in on its own once the property has that history. LTV:CPI and payback need paid-UA spend data, which the tests now running will produce.
Where the money comes from
three parallel tracks
Gaming-focused VCs
Seed funds with a mobile/games thesis. They understand F2P metrics and back portfolio studios. Best fit for a priced seed.
Operator angels
Founders and execs from mobile gaming and ad-tech. Faster checks, warm networks, hands-on UA and monetization help.
Publisher / strategic
Hyper-casual publishers offer capital-lite scaling via revenue-share deals — non-dilutive, and a complement to a raise.
Business model
How the studio makes money
The nine blocks, written against the live portfolio rather than an aspiration. Cost structure is shown at category level for a lean, automation-driven studio.
Key Partners
- Apple App Storedistribution + App Store Connect API
- Google Playdistribution + Android Publisher API
- Ad & mediation networksrewarded / interstitial monetization and UA
- Game engine & toolingone build, both platforms
- AI / automation platformpowers the publishing and ASO pipeline
Key Activities
- Game design & development
- Cross-platform publishingiOS and Android from one build
- ASO & user acquisition
- Live-opsupdates, levels, events
- Analytics & monetization tuningretention, ARPDAU, ad/IAP split
Key Resources
- Five-game live portfolioacross both stores
- AI-assisted pipelinebuild → publish → ASO → distribute
- Studio teamdesign, development, live-ops
- Developer accountsApple + Google Play
- Game IP & brandSymbiotix Labs
Value Propositions
- Fun in secondspick-up-and-play casual games rated for all ages
- A portfolio, not a betfive live titles across five genres
- Ship fast, ship oftenan AI-assisted pipeline turns concepts into store-ready games
- Found, not buriedASO-engineered listings — Subfloat ranks #2 for “cave adventure” in India
- Everywhere, freeiOS + Android, free-to-play, zero friction to start
Customer Relationships
- Self-serve via store listings
- Retention through live-opsnew content and events
- Ratings & reviews management
- Community via Shorts & social
Channels
- App Store & Google Playorganic search + ASO
- YouTube “Play More” + Shorts
- X and Meta social
- Cross-promotionbetween own titles
Customer Segments
- Casual mobile gamershyper-casual and casual, global English-first
- All ages, mass-marketrated 4+, broad appeal across genres
- Key marketsIndia plus global English for acquisition
- Advertisers (indirect)buyers of in-app ad inventory
Cost Structure
- Game productiondesign, development, art
- User acquisition & marketing
- Tools, engine & infrastructure
- Platform & store fees
- Scales with UA spendnot with headcount
Revenue Streams
- In-app advertisingrewarded and interstitial across the portfolio
- In-app purchaseslive on Fuel Rush and Subfloat
- Cross-promotionthe portfolio funnels installs between titles
- Channel upsideemerging — “Play More” YouTube reach
Finance
What is being raised, and against what
3 project-level asks are open now — a $10,000 user-acquisition test for each live title (Subfloat, Fuel Rush, Satisfall), ring-fenced to the same measurable test with an explicit decision rule. The seed round follows only once those tests produce evidence.
$30,000open across 3 projects · $10,000 each
$135app revenue (GA4), last 28 days
Open asks
one $10,000 UA test per title, same measurable rule
User-acquisition test
Subfloat
$10,000Open
| Paid media | Test audiences, placements & bid strategies | $5,500 |
| Creative | Video + playable variants — dive tension & pearl runs | $2,000 |
| Store tests | Screenshot & conversion-hook A/B | $1,500 |
| Measure | CPI, day-1 retention & ARPDAU readout | $1,000 |
Proceed to scale only if CPI, day-1 retention and ARPDAU clear the test threshold.
User-acquisition test
Fuel Rush
$10,000Open
| Paid media | Test audiences, placements & bid strategies | $5,500 |
| Creative | Video + playable variants — grid escape & colour-match | $2,000 |
| Store tests | Screenshot & conversion-hook A/B | $1,500 |
| Measure | CPI, day-1 retention & ARPDAU readout | $1,000 |
Proceed to scale only if CPI, day-1 retention and ARPDAU clear the test threshold.
User-acquisition test
Satisfall
$10,000Open
| Paid media | Test audiences, placements & bid strategies | $5,500 |
| Creative | Video + playable variants — satisfying ASMR drops | $2,000 |
| Store tests | Screenshot & conversion-hook A/B | $1,500 |
| Measure | CPI, day-1 retention & ARPDAU readout | $1,000 |
Proceed to scale only if CPI, day-1 retention and ARPDAU clear the test threshold.
Seed use of funds
illustrative allocation, to confirm
A lean, automation-driven studio spends a seed mainly on growth. The seed amount itself is deliberately unset until Phase 2 produces LTV:CPI evidence — quoting a number before then invites a valuation conversation you cannot yet win.
Current financial position
what the live data supports
- App revenue is ~$135 over 28 days (GA4) — roughly $17 in-app ads and $118 in-app purchases, mostly organic. Monetization is proven live and IAP is now growing across the portfolio; this is still a pre-scale baseline, and scaling it is exactly what the UA tests and seed round fund.
- Paid UA testing is now live on Subfloat, Fuel Rush, Satisfall. The 28-day figures here are still pre-scale — 12,017 new players arrived organically, 87% through google — so CPI from the active tests is only now being established. The 3 $10,000 asks fund running each test to a clear scale/stop decision.
- Cost structure is not published here. Studio costs, headcount and subcontractor detail are available under NDA in the data room, per Phase 3.
Pitch decks
Every project, one place
The full contents of both investor decks, laid out for reading rather than presenting. Each is a standalone raise with its own test and decision rule; the finance tab carries the numbers.
Subfloat · 10 slides
Promotion-ready arcade game seeking growth capital
How deep can you go?
Focused promotion round for influencer launches, paid ads, and creative testing.
Loading slides… Open in a new tab.
The promise
- Instant controlPlayers understand the dive in seconds.
- Run-based tensionEvery attempt creates a clear personal challenge.
- Visible progressPearls, rewards, and submarines make each session useful.
Content depth
- 10 submarinesPlus 15 upgrades and 5 power-ups.
- Hazards & enemiesRocks, mines, jellyfish wires, octopus traps, piranhas, sharks.
- Chests & collectablesCommon, Ultimate and Epic chests; silver and gold pearls.
Audience
- Ages 13 to 36+Casual arcade players who chase a high score.
- Under 5 minutesTarget session length.
- MotivationsAdventure, strategy, coffee-break play, exploration, social.
The gap
- Distribution has startedGoogle Play, App Store, CrazyGames, Samsung Instant Play.
- Promotion has notThe constraint is not build capability. It is audience reach.
- Hybrid monetizationAds, remove-ads purchase, and pearl packs.
Promotion plan
- Influencer & organic pushShort gameplay clips from mobile creators to trigger installs.
- Paid ad testingDepth challenge, escape tension, pearl rewards.
- Store creative testsRotate screenshots, feature graphic and hooks.
- Measurement loopInstall cost, retention, ad revenue, purchase behaviour.
Fuel Rush · 13 slides
Publisher and UA pitch
Solve the grid. Match the fuel. Keep traffic moving.
A colour-routing puzzle built for short sessions, repeatable levels, and measurable user-acquisition testing.
Loading slides… Open in a new tab.
The loop
- Tap a truckChoose a vehicle whose path is clear.
- Escape the gridRoute it around the parked fleet.
- Match the fuelUse the pipe whose front colour matches.
- Avoid deadlockClear every truck before options run out.
Depth from simple rules
- Blocked trucks reorder playThe valid sequence changes every move.
- Front layer onlyOnly the front fuel layer can dispense.
- Three capacities24L, 32L and 48L trucks; supply and demand balance by colour.
- Real failure statesA poor choice can block all progress.
Content system
- Authored openingEarly levels teach the rules with controlled layouts.
- Procedural continuationRepeatable definitions extend the campaign.
- Eight-way placementTruck footprints and diagonal facing change escape paths.
- Adaptive stationPump and pipe layouts respond to each level.
Monetization implemented
- 10 store offersCoin, powerup, starter and large bundles.
- Rewarded valueDouble win coins and optional recovery offers.
- Permanent ad removalSuppresses banner and interstitial ads.
- Localized pricingPrices come from the active platform store.
First creative test
- Escape challengeOpen on a blocked vehicle and let viewers predict the move.
- Colour pressureShow front fuel layers changing as trucks occupy pump slots.
- Rescue spectacleTurn a stuck board into a helicopter-assisted escape.
Talk to us
partnership and investment
Ishan KukrejaManaging Partner & Producer, SymbiotixLabs LLP
ishan@symbiotix.com+91 93138 46800